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New Balance

"Shop the Factory VR App"

New Balance takes pride in being the ONLY major athletic footwear company that makes or assembles more than 4 million pairs of shoes each year in the USA. Using Immersive Experience techniques, we created a concept app for New Balance to bring the experience of shopping through their factory directly to the consumer.

Deliverables: 360 video and Web VR App. Salesforce Keynote Demo. The 360° demo was featured globally at corporate events with over 150,000 attendees. NRF Customer Zone, demo experience. Shopper First customer VR experience. Paris Retail Week VR experience.

Production: 360 Production, VR Supervision, Post-Production, rig removal, compositing, stitching, graphic creation


Location: Boston, New York, London, Paris, Milan, Japan 

From Beginning to End 

“It was location, location, location,” she said. “Now across all the channels it’s experience, experience, experience."

Mary Halladay, Global Head of eCommerce and omni-channel at New Balance

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