For ten days during the London 2012 Olympics, London’s 02 Arena in London became home to Jamaica House, the No.1 location for people wanting to experience a taste of the coolest and most popular nation at the Olympics, Jamaica. Utilising the Jamaica athletes as a hook, Jamaica House was used to build Brand Jamaica, generating national and international coverage, raising consumer awareness and driving visitor bookings.
Partnering with the Jamaica Tourism Board, Getty Images and the Olympic channel, we captured the energy and excitement of Jamaica House across the ten days. We were responsible for creating a daily menu of short features and Video News Releases that went out to media and news organisations around the world.
Results: Extensive coverage for Jamaica House in every global continent, from channels including the BBC, ITN, Sky, Reuters, The Independent, The Times, The Metro and Time Out.